Role of an Entertainment Lawyer
Entertainment law – also known as media law – covers the gamut of laws governing entertainment industry businesses and professionals. Lawyers practicing in this area of law are known as entertainment lawyers. They are also familiar with other areas of law such as litigation, labor law and contract law. Entertainment lawyers predominantly help clients with negotiating contracts and with infringement suits related to copyrights. These lawyers also take on the role of agents to help their clients manage their careers and assets. In addition to this, they also help out with a number of legalities as far as the entertainment industry is concerned. Here is a look at what an entertainment lawyer does.Job description of an entertainment lawyerEntertainment lawyers draw up contracts for their clients and review those from their managers, studios, publicists and such. Their knowledge of entertainment law ensures that these contracts keep their client’s best interests in mind. If not, then these lawyers help clients negotiate these contracts. In addition to this, these lawyers create relationships with studios and record labels. This helps them stay aware of deals that may be viable for their clients. Also, this way they are aware of who in the industry has a stronger presence and they can use this knowledge to establish deals for clients with ease.Areas of specialization of an entertainment lawyerThese lawyers also help clients who have joined the industry newly to understand what deals and contracts will be beneficial for them. They also make these clients aware of their performing rights. They help clients with understanding how to hire an agent, manager and accountant. With their awareness of entertainment law, lawyers provide general counsel to clients. They also aid with inputs on merchandising and marketing deals. Entertainment lawyers help their clients with tax issues and real estate deals too.What to look for when hiring an entertainment lawyerThere are a few aspects an artist will have to consider when hiring an entertainment lawyer. First is the expense of hiring the lawyer. The artist will also have to enquire about the lawyer’s billing methods. Some may charge fees on an hourly basis while others may charge a percentage of the artist’s income. Few other lawyers may charge a set amount for each contract or for a month. Sometimes lawyers use value billing wherein a fee is charged on the basis of their client’s deal size and their own contribution to acquiring it. Artists should also enquire about hidden charges that can be charged in addition to the lawyer’s fees. This may include costs for photocopies, phone calls and such.Second is a conflict of interest that may surface on hiring a lawyer who has a close association with the client’s competitor. Third, is to check for references for the lawyer that the artist is interested in hiring. This lawyer’s clientele should ideally consist of entertainment industry professionals/businesses with legal requirements that are similar to that of the artist in question. They should enquire about the lawyer’s responsiveness, level of involvement and dedication by asking relevant questions to his/her prior clients.The business or professional should ideally hire a lawyer with a specialization in entertainment law. A careful research of different lawyers is highly recommended in order to make an informed decision.
Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.